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Burlington Magazine

Do They Hear What You Mean?

Feb 05, 2024 ● By Domanie Spencer
In a world dominated by messages that surround and follow you from your home to your car, to your office, to the grocery store, to the gym, and back home again; 
how do some messages connect with you 
while a majority do not? 

Communication is not about saying what 
we think. Communication is about 
ensuring others hear what we mean.
Simon Sinek—Author, Founder, Speaker

As much as we want to connect with our readers, our team, or our organization, if the meaning in our message is lost, the message simply becomes white noise in a sea of more white noise. 

Word choice. Choose your words carefully, focusing on how your audience will understand you. Practice empathy by putting yourself in their shoes and conveying an authentic message in a manner that is important to them.

Be succinct. Say "You will like this, here's why..." vs. "The reason this will best suit your particular requirements is..." Although the latter option is professional and businesslike, if your entire speech or message draws out to the point your audience is lost in a myriad of words —you've lost your audience.
Reduce filler. Review filler words. Be mindful of how many times you use them. Use the "find" function in MS Word to highlight filler words and review them one by one, deleting each unless they are absolutely necessary. Filler words are just that, they fill with nothing and drown out the "something." Some examples of filler words are: well, actually, basically, just, seriously, clearly, you see, you know, believe me, that they (usually delete "that"), which they (usually delete "which").

We offer editorial services for businesses, nonfiction writers, and non-profit organizations. We can help you craft meaningful messages. 
Domanie Spencer
Founder and CEO, Kerning Editorial

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